Transform PERSOL APAC into a digitally driven HR organization and automate the entire client acquisition process.

• Manage & develop 27 locale sites for the APAC market
• Maintain frontend & backend of all market corporate sites
• Ensure the marketing pipeline is automated and well-optimized
• Analyze and manage SEO exercises to make sure all local and regional sites are searchable

KEY ACHIEVEMENT

• Built an end-to-end CRM system — saving 85% of the annual budget with a 100% tailored system that follows our business workflow
• Rebranding from PERSOLKELLY to PERSOL — one of the committee members ensuring a successful digital rebranding
• Migrated old clunky sites to a headless CMS using modern Next.js & DatoCMS, improving workflow by 60%

Transformed IDW into Malaysia's pioneering Interior Design Technology company by building a cross-functional team, developing the IDW Super App, streamlining the design process, improving communication, and continuously monitoring and improving the technology success.

• Conduct research and analysis to understand the current technology landscape in interior design and identify opportunities for IDW to differentiate itself.
• Implementing AI into daily workflow
• Build a cross-functional team with expertise in technology, design, and project management to lead the development of the IDW Super App.
• Lead a project plan that includes clear milestones, timelines, and budget to ensure the app is delivered on time and within budget.
• Streamline the design process by integrating project management, directory, and e-commerce capabilities into a single platform, optimizing and reducing team workflow to 62.9% (175 to 65 days)
• Implement a robust information transfer system to ensure all team members and clients have access to the latest information and designs.
• Improve communication by integrating all communication channels (WhatsApp, Facebook, and Instagram, Website) into one platform.
• Continuously monitor and evaluate the success of the IDW Super App, making improvements as needed. Note: This is a high-level overview and further details would need to be developed based on the specific requirements and challenges of IDW.
• Segmentation audience and analyst successful client pattern
• Monitoring Asana for project management and daily task tracking
• Using notion for product, service and project documentation

KEY ACHIEVEMENT

• Generating over 1476 lead, that converted into 45 Interior Design project and cumulatively into RM21 Million throughout 2022 year

• Centralize all the database from all platform
• Develop and maintain web page idw.design
• Integrate a CRM With centralized database
• Create successful funnel for IDW product and service
• Integrate email marketing with database, and create automated workflow
• Ads Optimization on Tagging, Retargeting and Segmentation for Google and Facebook
• CDN and Web Optimization page speed and Google Search Engine Rank
• Setup and establish SEO
• Manage and Setup for Digital Marketing (Google & Facebook)

KEY ACHIEVEMENT

• Sale page for design collection that generate RM850,000 to this date (Dec 2022)
• The pandemic company cannot run any project, and incoming leads are overwhelming so we decided to create a booking system where users have to pay 1000 per session for 1 hour. Successful collect 135 slot in 3 month resulting in total RM135,000
• Dream Homes calculator, automated bill of quantity, this quick way to create a bill of quantity and save production time
• Successful landing making 7 keyphrase first rank organically
• Reach out to 7 Million People and 549,517 engagement all over Malaysia through Google ads
• 60k Active user throughout the year is using IDW website

This company were based on Food and Beverages, this company also providing wedding package, event package, event space and cafe. My job scope varied depending on the project.

• Develop, design and monitor the company website mzcatering.com. This website provides an e-commerce section that sells company products such as booking events, packages, Kekuih (Kuih frozen) and Retort products. MZ Catering website also provides an affiliate program to users, whereby they can earn a commission by sharing our unique product link. mzfutureglobal.com is basically an e-company profile that provides corporate information. This website also aims for collaborative partnerships.
• Content creator, shoot product photography and video for marketing purposes.
• filming and editing video of the event space in order to emphasize the environment venue and facilities provided by the company/venue owner.
• Plan and implement new approaches for marketing strategy such as Google SEO, Google business (providing user experience using 360 photos, reviews and locations), Facebook Pixel, Shoppe.
• Kept employees up and running on the latest Windows software. and hardware.
• Instruct and guide multimedia internship; including hands-on training.

KEY ACHIEVEMENT

• Improved overall media concept by setting up the guide for filming and editing.
• Improved incoming lead to 30% (80+- to 230 +-) by creating a new concept of Media content.
• Implemented SEO website as one of the important approaches to google engine.This company was based on Food and Beverages, this company also providing wedding package, event package, event space and cafe. My job scope varied depending on the project.
• Develop, design and monitor the company website mzcatering.com. This website provides an e-commerce section that sells company products such as booking events, packages, Kekuih (Kuih frozen) and Retort products. MZ Catering website also provides an affiliate program to users, whereby they can earn a commission by sharing our unique product link. mzfutureglobal.com is basically an e-company profile that provides corporate information. This website also aims for collaborative partnerships.