Work

PERSOL Outsourcing

Next.js
DatoCMS
Vercel
Web Design

Corporate site for a Singapore BPO and workforce solutions provider, merging two companies into one brand story. Get Access Here: persoloutsourcing.com

PERSOL Outsourcing homepage hero, "Your Strategic Outsourcing Partner"

PERSOL Outsourcing is the result of merging two established companies: P-Serv, with 35+ years in HR and workforce solutions, and EVO, APAC’s technology and digital outsourcing provider. Two brands, two service catalogues, one website — and a great deal of overlap between them.

The hard part was never visual. It was information architecture: collapsing duplicated service lines from both companies into a navigation a visitor could actually follow, then deciding what earned a place on the page and what quietly did not. Three months of wireframes, confusing content, and far too many “should we include this?” moments.

Built on Next.js with DatoCMS as the headless backend and deployed on Vercel, so the marketing team owns the content without touching the codebase.

Key Features:

Homepage:

"Your Strategic Outsourcing Partner" over a full-bleed slider, with the positioning line — tailored solutions that seamlessly integrate People, Process, and Technology — carrying the weight instead of a wall of service bullets. A single Learn More is the only thing competing with the primary Contact Us.

Streamline Your Business Operations:

A centred statement section leading into a click-to-play brand video. Growth demands more than just a vision, it requires the capacity to scale operations, enter new markets, and drive continuous innovation. Content reveals on scroll rather than all at once, which keeps a dense corporate site from landing on the visitor in a single hit.

Our Solutions:

The three merged service lines, finally in one place: **Customer Experience** across all touchpoints through omnichannel engagement and front-of-house operations, **Corporate Services** covering HR advisory, finance, talent acquisition and training, and **Technical** for engineering and IT from infrastructure management upward. A sticky sidebar holds the heading while the cards scroll past it.

Get to Know Us:

"Driving into Excellence & Innovation." An animated counter grid carries the credibility load — 27+ years of trusted delivery, 13 offices across APAC, 2,000+ employees managed annually, 200+ service awards won. Numbers doing the work adjectives usually get asked to do.

Insights That Drive Growth:

A DatoCMS-backed article hub for data-backed analysis and case studies — including PERSOL Outsourcing's work with Changi Airport on passenger experience and with NParks on Singapore's City in Nature. Editors publish without a deploy.

Special thanks to Don Low and YuanLi Wong for backing the vision and accepting a slightly different design approach.